project

National Democratic Institute

In 2022, the NDI (USA), through its Hungarian organization, launched a strictly non-partisan campaign aimed at encouraging voter turnout in traditionally low-participation areas of Hungarian society. Many Hungarian nonprofit organizations joined the program, helping it reach the target groups. The task required creating a program name, branding for online and offline advertising materials, and designing a website that provided essential election-related information. The primary target groups were young women and Roma communities.

solution

The target group covered a wide and diverse social demographic, and it was crucial to maintain the non-partisan nature of the project. Therefore, the branding had to be straightforward, easily understandable, and neutral. The campaign included online ads, social media content, posters, flyers, an informational website, and an educational animation video. The campaign was highly successful, exceeding expectations for both ad performance and website conversions.

prototype

 desktop  mobile

task

name, logo

branding

website, UX/UI

social media

adverts

project

National Democratic Institute

solution

prototype