A company that has been a leader in global commercial security technology and security equipment manufacturing for 30 years wanted to redesign its website in 2025 with a target group-oriented approach. The goal was to make it informative and to present the numerous security devices and information in the most transparent way possible.
The primary target group is professionals who are looking for security solutions on behalf of a company. These users are competent in security solutions and do not want to "discover" products and services, but are looking for specific solutions to meet their needs. Therefore, it was important that the path to the product/service page be less "demonstrative" and more simple and easy to find. It was important to give appropriate emphasis to references that adequately present Shopguard's competence and significant experience in the business. I considered it important that the relevant references appear on the page of a given product/service, and since the company is constantly making significant improvements, blog articles about this should also be included. The product-reference relationship also appears on the references pages, where the related products can also be found. Since the potential customer is basically a large company, I avoided "marketing" type "call to action" solutions, as this would detract from Shopguard's professional appearance.
