A real estate investment company faced issues with their Hungarian project: they were building a residential complex in Budapest, and the pre-sales of the apartments were being conducted primarily online in 2022/23. However, sales were not progressing as expected, and they wanted to understand how to improve the website’s user experience—the main source of information for potential buyers.
To identify the problem, I conducted interviews. The apartments were in the premium category, so I selected interviewees with the financial means to provide objective feedback. The interviews were structured to allow participants to identify their personal focus points that could influence their willingness to purchase. They then navigated the project’s website to find the relevant information. The interviews were recorded on video, which I later transcribed and analyzed to create recommendations. The client had two weeks to review the videos before they were deleted.