The task was to design a new website for an integrated marketing communications agency with more than 20 years of experience. They have implemented numerous online and offline campaigns, media events, and 360-degree (comprehensive) projects, primarily for larger national and global companies. The new website had to showcase this experience and potential.
A media agency with a long history does not need to prove in detail what tasks it is capable of performing, so my goal was rather to make the website present itself to the user as the site of a creative workshop. In addition to creating the right atmosphere, it was very important that the design did not contain any elements that would be conspicuous if the agency did not have the capacity to continuously update its own website, as this is typically a low priority alongside their work. With this in mind, I combined the work with "reference-like" presentations and blog-like project descriptions. In terms of color selection, I deviated from the general "corporate" custom and chose one that has no CMYK equivalent, only RGB. This was an innovation in the company's image, but the client welcomed the idea. When choosing a font, I also tried to find a Google font that was easily recognizable but not overused.
